Entrepreneur and successful tech founder Jason Moore discusses his experience in selling SaaS into healthcare and offers advice for those starting down that road. He emphasizes the importance of patience in SaaS sales, particularly in the healthcare industry where decision-making can be slow.

A quick guide to the five instances when leaders of an early stage company should expand their product offerings.

Consider this your product strategy / product launch / market strategies cheat-sheet:

1. Choose a smallish well defined market and dominate it

2. Solve a known problem within a larger vision

3. Achieve must-have status — no ROI required

4. Straddle the line between enterprise software and consumer software

5. Don’t sell to CIOs

6. Keep refining your pitch until a 24 year-old can say it over the phone in a first conversation and set the hook for a long sale

7. Keep selling more stuff to the same people

Jonas Fridrichsen, music lover, long-time sales leader, and Chief Revenue Officer for VerityStream, a healthcare credentialing and verification Software-as-a-Service platform, talks about leading sales teams, rising above the noise in healthcare, and why the challenger sales model appeals to him. Jonas and his teams have grown revenue 250% for VerityStream in the last four years. Hear how on this episode.

In the spirit of renewal, we share favorite inspirations from our two mentors, Michel de Montaigne of 16th century France and Margret the 16 years old pug of Central Avenue. We hope these words of wisdom help you improve your business.

We work with healthcare technology leaders like Medalogix to unlock solutions for rapid growth. Our knowledge of the healthcare space is invaluable to help organizations build out a product management team and generate valuable reporting for clients.