Expertise, Empathy, and an Unshakable Belief in the Greater Good.

JJ Rosen is the founder of Atiba, an end to end technology services company with a 30 year history of serving clients of all shapes and sizes. A native Nashvillian, JJ talks about his childhood summers as a roadie with his Dad, how his obsession with computers began, and how being in the right market at the right time can mean you don't have to advertise your business.

Eve Eden, found of Eve UX, believes proper product design is the key to product-led-growth. In this episode of the Fortune's Path Podcast we chat with Eve about her expertise in design and thoughts on the slow shift from physical to digital technologies, designing products for every degree of ability and the natural kindness, thoughtfulness and patience she finds in Nashville. She also shares invaluable must-hear hints for UX design best practices.

With AI changing the landscape of software development, expert computer scientist and 20 year veteran product manager Jake Levirne offers a look into the future of software development and how it will change on the product and human level. Jake’s special blend of expertise and virtue led to his new venture Duckie.Foo, a platform teaching up-and-coming software developers the trade without internet troll scorn. Jake also teaches us some basic AI terminology to improve software literacy, part of his larger, honorable mission to prevent the bounty of AI innovation from remaining in the hands of the wealthy.

AI isn’t here to take your job (yet!) but it can help you do your job and enhance your x-factor as a creator. Today, we walk you through a multi step process that will inspire you to bring new AI tools into your creative process.

Entirely by word of mouth, educator and college counseling professional Beth Antony has built a successful business based on a simple truth: there is a better way to navigate the college application process. Her better way applies not just to kids applying to colleges, but to anyone who's trying to find their place, including businesses that are trying to find their market. Beth’s dedication to both her pro bono and for-profit clients is inspiring and uplifting.

By tracing the evolution of the concept of “authenticity,” we uncover its ambiguous, fickle definition and argue it is a useless virtue. Virtues should offer tangible standards with which to measure ourselves, which is why we emphasize accountability and community as virtues to strive for in order to show your customers love and build their loyalty.

Sloane Scott has an amazing personal story. Along with being a 3x ovarian cancer survivor, she has led multiple health tech companies to successful exits as a strategic leader and communicator. She discusses navigating her cancer journey with no health insurance and, as a successful business leader, discusses how to create shareholder value. She lays out in a detailed and practical way how to navigate safe pay as a patient.

Currently the Chief Marketing Officer at Collette Health, she's seen healthcare from a business and patient perspective, and has lots of valuable insights to share on both.