Competitive Intelligence
Ongoing competitive intel reports give you a decisive edge.
Keep your competitive intelligence fresh with a subscription from Fortune’s Path.
Most competitive intelligence…
Doesn’t serve the whole company
Isn’t maintained and grown
Sits on a shelf
We’ll help you see your market better than anyone else, make sure your intel stays fresh and makes a real difference in your products.
Fortune’s Path CI Subscription…
Works for your whole business
Is refreshed monthly
Is full of actionable insights
Our Market Needs to Product Features Analysis will help you take your competitive intelligence one step further. Watch this video to learn more.
Top Reasons Most Business Intel Efforts Fail
Most competitive intelligence failures occur because it’s never embraced by the organization as reliable, actionable, and timely. It never becomes a vital part of your business.
It’s stuck in a silo.
| Your challenges | Why it's a competitive intelligence (CI) problem | Fortune's Path solution |
|---|---|---|
| (1) Feature matrixes don't help me make decisions. | Your CI is mostly CYA. | Customized insights that help you make decisions. |
| (2) I never check our CI. I have to constantly check my competitors' websites, ads, LinkedIn profiles, etc. | Your CI is not maintained and trusted. | Monthly updates tailored to each functional area. |
| (3) I don't know what the market is doing now. | Your CI is out of date. | A CI subscription that delivers value every month. |
| (4) I don't have what I need when I make decisions. | Your CI is not integrated into your initiatives. | Regular surveys of stakeholders to make sure the intel is aligned with their needs. |
| (5) My competitors are moving fast, and the market is unpredictable. | Your CI gets updated once a year, if you're lucky. | Monthly updates. Easily add and delete competitors as needed. |
| (6) My budget is getting cut. | You're paying a big invoice for CI once per year—and it's out of date 30 days later. | Monthly subscription. Start for free. Cancel anytime. |
How Strong is Your Competitive Intel?
“We recently landed a 5-year deal, and it wouldn’t have happened without Fortune’s Path.”
Karl Wilkens, CEO, Cloud CME
Break competitive intel out of its silo.
Every Month Brings Fresh Competitive Insights.
A Subscription-Based Service Designed to Supercharge Your Own Intel Efforts.
The Fortune’s Path Competitive Intelligence Subscription extends your existing competitive intelligence to work across silos. We level up your existing CI with our proprietary processes. We put CI into action so you’re always equipped to make critical decisions.
Customized. Personalized. Risk-Free.
Fortune’s Path works with your team to take your competitive intelligence and build it into an engine that powers competitive advantage. We fill in the blanks and work beside you to put the intelligence to work in your business.
We’ll lead and implement a process to collect, analyze, and distribute insights to improve your messaging, positioning, and product roadmap. Our Competitive Intelligence Subscription helps you grow your pipeline, win more deals, and create unique value that translates into more more value for your shareholders.
Our CI subscription is designed for your specific needs.
Not generic, customized. Not once a year, but every month. Not do it yourself, but side by side.
“Fortune’s Path is a competitive intelligence savant. Their hard work was extremely valuable as we reset our strategy and go-to-market.”
What you get
Monthly updates for each functional area—sales, marketing, development, and product—on as many competitors as you choose
One-on-one time with our product and sales enablement experts
Guidance for building alignment within your organization
Data visualizations that make complex information easily digestible
Details about the spaces your competitors occupy and where you can stand out
Custom messaging we’ll test and improve on, together.
Strategic story that builds buy-in for your vision
Breakdowns of the leadership and talent that help you understand what your competitors will do next
Battlecards your sales team can use immediately to create an advantage in competitive situations
Month-by-Month Plan
Pay month to month. Cancel anytime. We customize the program to your needs.
-
Leadership interviews, summary of existing CI, and gap analysis. Establish or improve win/loss analysis. Begin original CI analysis.
-
Supplement existing CI with original analysis to meet needs identified in leadership interviews. Design maintenance process. Create cross-functional CI advisory board. Create CI channel preferred app: Slack, email, Teams, etc.
-
Distribute CI summary of existing and new findings. Get feedback. Draft CI implementation plan—how to build CI’s insights into day-to-day work.
-
Send first monthly CI update to stakeholders. Collect feedback. Begin CI implementation process in product, sales, and marketing.
-
Update CI. Send second monthly update, revised based on feedback from month 4. Continue CI implementation process.
-
Send third monthly update, revised based on feedback from month 5. Conduct CI customer internal interviews. Define a CI roadmap with advisory board.
-
Update CI. Send fourth monthly update, revised based on feedback from month 6. Publish CI roadmap and collect feedback.
-
Update CI. Send monthly update, revised based on feedback from previous month. Create work team to implement top priority from CI roadmap.
-
Update CI. Send monthly update, revised based on feedback from previous month. Implement top priority from CI roadmap. Define next priority.
-
Update CI. Send monthly update, revised based on feedback from previous month. CI advisory board meeting to review progress to date and discuss areas for improvement.
-
Update CI. Send monthly update, revised based on feedback from previous month. Implement top priority from CI roadmap. Define next priority.
-
Update CI. Send monthly update, revised based on feedback from previous month. Define next priority.
Pricing
-
• $10,000 per month minimum for 2 competitors, including an assessment of your company
• $5,000 per month for each additional competitor
• 3-month commitment, then month-to-month
• Add and delete competitors any time
• Cancel anytime
FAQs
We already have competitive intelligence. How is your program different?
Of course you do! But it’s not pulling its weight. The Fortune’s Path Competitive Advantage Program is different because:
We study your existing CI and supplement it with our proprietary processes.
We make sure your CI is focused on the things that build real advantage, not just things that satisfy curiosity.
We put your new CI to work in sales, marketing, and development.
We make sure your CI stays up-to-date and gets better over time.
Am I locked in to a long-term contract?
No. It’s a month-to-month agreement after your initial three months.
Can I add or remove competitors?
Yes, at any time.
Do you offer a free consultation?
Yes. Book a free, 30-minute consultation today.
Do you offer competitive intelligence services on a per-project basis?
Yes, depending on your needs. Contact us and describe your situation. If we can’t help you, we’ll refer you to someone who can.
“Fortune’s Path is a great collaborator. Their healthcare and SaaS experience have been invaluable to our go-to-market efforts.”
— Kevin Godsey, CEO, Flexwise Health
Looking to Grow? Let’s Collaborate
We work with technology leaders to address the root causes that prevent rapid growth. Schedule your free consultation to get started.