Start Your AI Journey
With Fortune’s Path as your guide.
When you’re in unfamiliar territory, you need a guide you can trust.
You’re navigating a storm of hype about AI.
But AI is not a magic wand. It’s also not a doomsday device.
It’s a tool that depends on you.
After finding the right problem to solve, you need to do unsexy prep work to get AI to work for you.
Start with a self assessment. Better yet, get someone you trust with real expertise to do one for you.
What special expertise do you have?
How could that expertise be used to…
save money?
spot errors?
predict what happens next?
What’s the state of your data?
Do you have anyone who’s thinking about data and automation like products?
Do you have a process for valuing data — what you’re collecting now, what you want to collect, and what else is available to supplement the data you already have?
Do you have a good data infrastructure and maintenance process?
Do you know what you’re trying to do?
If you’re going to spend energy moving your data rock up a hill, you should have an idea of what you’re trying to accomplish. Activity is not a replacement for strategy. Your “why” should dictate how much you invest right now.
Our Services
Data for Sales Success
Are you doing the right things in the right order to grow revenue? What’s the combination of activities that produce the best results? We’ll identify the marketing and sales best practices that grow your pipeline and land bigger deals.
Includes
Analysis of your sales and marketing activity to identify what’s most effective
Assessment of your marketing and sales tech stack for data best practices
Recommendations for how to improve your data management to improve the quality, value, and usability of you sales and marketing data
Data for Decisions
You could have a vein of gold you can’t see. We’ll help you identify where your most valuable data is, create a plan to extract the data, and organize the data so you can make the best decisions.
Includes
Assessment of your data for advancing your business objectives
Recommend structure for organizing your data for value
Visualizations that unlock the wisdom and power hiding within your data
Data for AI Model Creation
The best AI models start from unexpected discoveries in data. We’ll work with your leadership and data teams to identify how you can incorporate AI into your core business processes.
Includes
Assessment of organizational data health and readiness to incorporate AI
Identify key businesses processes that are prime candidates to benefit from AI
Design beta project to collect, organize, and prepare data for AI training
Initial architectural design of AI model for training
Fortune’s Path gets you moving on your AI journey.
We help you create your AI strategy. Nothing pie in the sky. Just a prioritized list of quick wins you can start with now to lead you to competitive advantage and improved profits.
We assess your strategy, data, infrastructure, and internal talent. We skip the hype and give you an honest assessment about where you are and where you want to be. We tell you the truth about what it takes to get there.
You don’t need a fancy infrastructure to get more out of your data. Sometimes you just need to look at your data in a new way.
Sharon Chou, Ph.D., is Fortune’s Path awesome data scientist and the developer of this cool scatterplot that looks at how funny someone is vs. how often they make jokes. Colors show whether someone is prone to saying something random, whether or not it's funny.
Can you see who should make more jokes, and who should make fewer?
Data density — showing many data points in multiple dimensions - lets us compare data in new ways, leading to new insights and conclusions.
Resources for Right Now
The Swiss National Science Foundation explains the history of artificial intelligence, going back to 1956, in this three minute video.
AI OG’s like Deep Blue and diagnostics for diabetic retinopathy are covered in brief but entertaining detail.
Cassie Kozyrkov was Google's first Chief Decision Scientist and is now CEO at Data Scientific. Fancy degrees aside, her analogies are on point about why many businesses fail at AI.
In this video, she gives an introduction to machine learning and how we fool ourselves with data. Watch out for the punchlines! If you want to find out what the heck this AI stuff is good for, this is a good place to start.
b2studios has 271k subscribers on YouTube, a Discord server, a Reddit page, a Twitch channel, and a Patreon account, but no biography we can find. Welcome to the internet. Their videos are entertaining, challenging, and educational. They help non-math people like us think with math.
In this 15 minute video, b2 explains how to create an AI from scratch with no corpus to train it. The video demonstrates reinforcement learning, which is a type of machine learning algorithm that AI uses, but there are other types, too. If you want a basic understanding of how AI’s are made, this is a good summary.