Where do you get your inspiration for your role in product management? That’s what Fortune’s Path founder Tom Noser discusses in his inaugural Fireside Chat.

What five questions should you ask yourself before creating a new product? And how can you answer these questions with a high degree of authority? Watch this video to learn more about the Fortune's Path Product Framework.

Tom gives a mini-lesson on the strategy behind SaaS pricing.

Price should be based on perceived value, and perceptions are based on emotions. You still need a rational, defensible theory about the value of your product. Know your primary objective when pricing your product: acquire users, generate revenue, generate profit, or capture market share. Pick one.

Tom demonstrates a simple way to match your products features to the needs of a market to identify strengths and gaps in your product. Helpful for priotization and building competitive advantage.

Our beloved co-founder Margaret the Pug celebrated her 17th birthday on May 27. 17 for her is like 94 for us, assuming no other dogs are reading this. She’s an inspiration and daily example of grit and perseverance. Check out this short video to see what we mean.

Thanks to the good folks at nContracts for joining Tom’s talk about customer interviews. Check out highlights in the video.

Thanks to the good folks at nContracts for joining Tom’s talk about customer interviews. Here are the highlights.

Tom leads a video workshop with the product managers of Built Technologies, a fast growing fintech in Nashville that helps banks and construction companies manage every part of complex construction projects. Through a series of interactive scenarios, Tom shows how practicing the 12 Steps of Product Management lead to efficiency, revenue growth, and greater job satisfaction.

The Brand Deck by Scott Thomas a/k/a SimpleScott is a great example of a product we love.

A good way to examine how well your product features fit market needs is to do a features to buyer needs analysis.