How to Price a SaaS Product

Tom gives a mini-lesson on the strategy behind SaaS pricing.

Price should be based on perceived value, and perceptions are based on emotions. You still need a rational, defensible theory about the value of your product. Know your primary objective when you price your product: acquire users, generate revenue, generate profit, or capture market share. Pick one.

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Not All Monopolies Are Bad

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The Tyranny of Genius: How the Idea of Individual Genius Holds us Back