Tom gives a mini-lesson on the strategy behind SaaS pricing.

Price should be based on perceived value, and perceptions are based on emotions. You still need a rational, defensible theory about the value of your product. Know your primary objective when pricing your product: acquire users, generate revenue, generate profit, or capture market share. Pick one.

Tom demonstrates a simple way to match your products features to the needs of a market to identify strengths and gaps in your product. Helpful for priotization and building competitive advantage.