Fortune’s Path brought its product marketing and product management skills to help Quovant achieve success at a pivotal moment in the company’s growth.

Anne Chaconas isn’t brave, she just has a lot of practice putting herself out there. As a marketing leader, Anne has run her own firm and earned positions of increasing responsibility at a variety of tech companies. Tom and Anne talk about loving your customers — step 3 of the 12 Steps of Product Management. And Anne explains how marketing a business is like setting up a profile on a dating app.

In the spirit of renewal, we share favorite inspirations from our two mentors, Michel de Montaigne of 16th century France and Margret the 16 years old pug of Central Avenue. We hope these words of wisdom help you improve your business.

The Brand Deck by Scott Thomas a/k/a SimpleScott is a great example of a product we love.

A good way to examine how well your product features fit market needs is to do a features to buyer needs analysis.

Product management is the discipline of using power to get customers what they want when they don’t know what they want. Bringing this discipline to companies at important inflection points in their growth can make all the difference. We know it takes more than market/fit to drive revenue. You need the right targeting, positioning, and strategy to hit your numbers.