Getting Flexwise to its Next Investment Round
“Fortune’s Path is a great collaborator. Their healthcare and SaaS experience have been invaluable to our go-to-market efforts.”
- Kevin Godsey, CEO, Flexwise Health
Product Management as a Discipline
Product management is the discipline of using power to get customers what they want when they don’t know what they want. Bringing this discipline to companies at important inflection points in their growth can make all the difference. We know it takes more than market/fit to drive revenue. You need the right targeting, positioning, and strategy to hit your numbers.
The Problem
Flexwise Health, an enterprise float pool management platform backed by the private equity arm of the American Hospital Association, was evolving its business model while finding its next investment round. New strategic partnerships and product packages were all on the table. Flexwise needed positioning and a pricing model that took the dynamic environment into account, made it easy for health systems to buy, and didn’t limit Flexwise’s revenue potential.
The Solution
Flexwise engaged Fortune’s Path to help. Working together, Flexwise and Fortune’s Path researched the market, identified Flexwise’s highest value features, and built a pricing tool supported by an ROI model that could be used with prospects and for investor conversations.
Flexwise and Fortune’s Path started by identifying influencers and decision makers along the buyer’s journey, then examined the competitive space Flexwise works in and matched Flexwise’s existing features to buyer’s needs in ways that didn’t overlap with competitive products.
This positioning enables Flexwise to be a valuable addition to an organization’s staffing strategy and not a replacement for much larger systems. It shortens the sales cycle and avoids head-on conflict with deep pocketed competition.
Talk to Fortune’s Path about how we can help you get ready for your next investment round.
The Results
The new positioning reflects what healthcare organizations are already doing
Supports hard cost savings in a logical ROI model where prospects can easily adjust assumptions.
With pricing and ROI presented simultaneously, Flexwise can focus the buying conversation on value rather than price.
Drives investor confidence that Flexwise can generate high value for clients and good returns for them.
The pricing tool, ROI model, and updated positioning became the foundation for a pitch deck to attract Flexwise’s next round of investment, and indeed led to a successful exit when it was acquired by Aya Healthcare earlier this year.
“Fortune’s Path really nailed the pricing model and ROI tool. These will become critical assets for us as we build revenue projections and go after our next round of investment. This wasn’t our first engagement with Fortune’s Path, and it won’t be our last.”
- Kevin Godsey, CEO, Flexwise Health