JJ Rosen is the founder of Atiba, an end to end technology services company with a 30 year history of serving clients of all shapes and sizes. A native Nashvillian, JJ talks about his childhood summers as a roadie with his Dad, how his obsession with computers began, and how being in the right market at the right time can mean you don't have to advertise your business.

Tom talks to Cyndee Sugra, driven serial entrepreneur, creator, musician, founder and now Customer Segment Director at Elsevier, the health sciences publishing company based in the Netherlands. Cyndee started, grew, and sold a successful digital agency in Los Angeles before following her dream to live in Amsterdam. Cyndee talks about work culture in the U.S. versus Europe, why values and brand are critical to product development, what's the right way to use data when creating a product or a brand, and more.