Cyndee Sugra: How to use data to build a digital product and why being an entrepreneur is different for women

Tom talks to Cyndee Sugra, driven serial entrepreneur, creator, musician, founder and now Customer Segment Director at Elsevier, the health sciences publishing company based in the Netherlands. Cyndee started, grew, and sold a successful digital agency in Los Angeles before following her dream to live in Amsterdam. Cyndee talks about work culture in the U.S. versus Europe, why values and brand are critical to product development, what's the right way to use data when creating a product or a brand, and more.