12 Steps of Product Management
“Technical skills only get you so far. Soft skills are critical too, and they can always be improved. This is where Fortune’s Path comes in with the 12 Steps curriculum. It’s an investment in your product org that equips your people to build technology that solves business needs.”
— Chris Boyd, VP of Product, Built Technologies
The 12 Steps of Product Management is a professional development program that helps you get more of what you want by helping others get what they want. Written for business people and inspired by the recovery movement, the 12 steps will work for anyone who wants to understand how to use virtue to get ahead.
The 12 Steps of Product Management Defined
Identify what you can and can’t control.
Improve the things you can control and accept the things you can’t.
Make a decision to love your customers.
Decide what kind of leader you want to be.
Make an inventory of your character.
Share your inventory with a trusted friend.
Embrace your character — all of it.
Make a list of all the people around you who can help you succeed.
Speak with all the people on your list to learn what they need to succeed.
Take a daily inventory.
Improve your insight through contact with customers, colleagues, and people you admire.
Carry the messages of customer love and commitment to improvement to everyone you meet.
Learn More
Read about the skills and virtues you’ll need to work these steps on our related page, A New Definition of Product Management.